TECHNOECONOMICS®, TM

Wright IP® & International Law PLLC offers clients a variety of products and services under its Technoeconomics® brand regarding new, commercialized and planned intellectual property.

Technoeconomics® Legal Services

Wright IP® & International Law PLLC provides a full range of Technoecnomics® legal services, research and opinions, e.g.: • Legal opinions regarding clearance, infringement & invalidity; • Patent portfolio, patent & claim scope analysis • IP legal strategy and R&D support services; • TechnoeconomicsTM provides an interactive website featuring legal information about the identification, strategy, analytics, and creation of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how; • TechnoeconomicsTM legal services also provides mediation of legal disputes; arbitration services; negotiation of contracts.

Technoeconomics® Business Management & Consulting Services

Technoeconomics® services further comprise Wright IP® & International Law PLLC’s business management and business consulting services regarding the planning, evaluation, use, acquisition and monetization of intellectual property. Technoeconomics® services and products can provide a strategic framework for aligning business objectives, technology and market development in an effort to realize strategic advantages or financial objectives. Wright IP® & International Law PLLC additionally offers Technoeconomics® brand IP management services, R&D support, product pipeline management and organizational reengineering services to assist its clients in maximizing the commercial impact and monetization of intellectual property.

TechnoeconomicsTM Business Services

Also provide mediation of trade business for third parties; negotiations of business contracts.

Technoeconomics® Analytical Services

Wright IP® & International Law PLLC offers Technoeconomics® analytical services regarding the determination of the potential of intellectual property. The value of intellectual property is a function of technology, the marketplace and the competitive landscape. Technoeconomics® analytical services assists clients in IP valuation and in developing predictive monetization models.

TechnoeconomicsTM Business Advertising & Management Services

TechnoeconomicsTM services provides: business consulting regarding brand development; brand development services, business consulting in search engine optimization and digital marketing; business consulting, monitoring and information services; consulting services regarding trademark development and selection; consulting services regarding logo development and selection; consulting services regarding brand development and selection; consulting services regarding commercial image development and management; consulting services regarding brand development and selection; consulting services regarding personal image development and management; strategic planning consulting services regarding trademark and brand creation and development. TechnoeconomicsTM services also provide consulting services in the field of marketing; consulting services in the field of advertising; strategic planning and consulting service regarding seeking, acquiring and using venture capital. TechnoeconomicsTM services also provide strategic, advertising, marketing, and consulting services, in the fields of marketing, advertising, digital marketing, digital advertising, internet marketing, internet advertising, online marketing, online advertising, search engine marketing, search engine optimization, social media marketing, social media optimization, website marketing, direct marketing, viral marketing; planning, preparing and conducting advertising campaigns online, broadcast and in print; search engine optimization (SEO) services; search engine marketing (SEM) services; website traffic optimization services; paid advertisement and pay per click (PPC) advertising services; website design and consulting services

TechnoeconomicsTM,SM Valuation Services

Wright IP®’s TechnoeconomicsTM,SM services assists clients with the valuation and monetization of intellectual property. TechnoeconomicsTM,SM services provides rigorous methodology, analytics and economics modeling to assist clients in determining the value of trademarks, copyrights, patents, trade secrets, know-how, and other intangible assets. IP valuations can be determined in view of a number of factors including, but not limited to: The nature of the industry; the addressable marketplace; market penetration, product and/or service economics; revenue generation or market blocking value; expected monetization, structural considerations and other factors. Wright IP® can assist clients to develop a valuation model based upon a multivariable analytic approach and modeling to provide valuations for decision makers.

TechnoeconomicsTM,SM Monetization ServicesTM

TechnoeconomicsTM,SM products and services span the entire IP life cycle. Monetization is the foundation of IP value and Wright IP® analytical services assists clients in IP valuation and in developing predictive monetization models. assists clients to realize ROI of IP value through its Monetization ServicesTM. TechnoeconomicsTM,SM services assists clients to monetize intellectual property such as trademarks, copyrights, patents, trade secrets, know-how, and other intangible assets. IP can be monetized through numerous means, including but not limited to the following: Product manufacturing, marketing and sales, IP litigation, licensing, sale/assignment of IP, bundling IP and joint ventures, strategic blocking, pool participation and other means. Wright IP® stands ready to assist clients in monetizing their IP and reach realization targets for return on IP investment.

TechnoeconomicsTM,SM IP Strategic Services

IP requires strategic planning to realize potential valuation and monetization objectives. TechnoeconomicsTM,SM IP strategic services assist clients in developing IP strategic plans for intellectual property such as trademarks, copyrights, patents, trade secrets, know-how and other intangible assets. IP strategic planning is vital from concept, through R&D and reduction to practice, IP prosecution, product/service launch and life cycle and for exit strategies. Additionally, if the IP itself is to be monetized directly, then strategic plans for IP litigation, licensing, sale/assignment of IP, bundling IP and joint ventures, strategic blocking, pool participation and other monetization means should be analyzed. Wright IP® recognizes that IP strategic planning varies with life cycle phase of the product/service and IP assets respectively, as well as the fact that market changes, technological discontinuity and other factors affect strategic plans and the realization of IP monetization. TECHNOECONOMICSTM,SM IP strategic services assists clients to meet these challenges and realize the monetary potential of their IP assets.

TechnoeconomicsTM,SM Legal Support & IP Creation/Enforcement Services

Wright IP®’s TECHNOECONOMICSTM,SM services assist clients in the identification, strategy, analytics, and creation of intellectual property such as trademarks, copyrights, patents, trade secrets, know-how and other intangible assets. A breadth of core competencies are required to create, value and monetize IP assets. Invention requires conception and reduction to practice. Copyright requires fixation and trademarks require intent and/or use. Regardless of the IP, Wright IP® assists clients to identify and create intellectual property, provide the analytics required for valuation and monetization, such as environmental scanning services, technological and market positioning analysis, prior art and SWOT analysis, real-world and digital marketing analysis, competitive threat assessments, financial analysis and accouting strategies, monetization tracking and ROI assessments, and other services vital to the identification, strategy, analytics, and creation of intellectual property such as trademarks, copyrights, patents, trade secrets, know-how and other intangible assets. TECHNOECONOMICSTM,SM brand Life Cycle Services TM provide legal information about the identification, strategy, analytics, and creation of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how. Each type of intellectual property has an inherent life cycle, for example: patents and copyright have terms, trademarks require continued use, trade secrets and know how bear the risk of public exposure, knowledge and use. Different types of intellectual property require different analytics and strategic planning, based on relevant information at different points and phases of their life cycles. For example, the assessment of a technological discontinuity is different from the analysis of the value of an issued patent, which is different than seeking to monetize products after the patent expires. Analogous strategic life cycle events exist for trademarks, copyrights, trade secrets and know-how. TECHNOECONOMICSTM,SM services assist clients throughou their clients IP life cycles.

Technoeconomics® Research, Speaking Engagements Regarding Technoeconomics® & TechnoeconomicsTM Education Services

TechnoeconomicsTM branded educational products and services provide classes, courses and workshops related to the creation, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how; Education services, namely, providing classes, courses and workshops related to the economic, business, technological, and legal aspects of the creation, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.

TechnoeconomicsTM branded educational products and services provide education services, e.g., providing classes, lectures, courses, workshops and seminars related to the economic, business, technological, and legal aspects of the creation, valuation and monetization of intellectual property such as trade secrets and know-how; Education services, namely, classes, lectures, courses, workshops and seminars at the elementary, high school, vocational, higher education, college, university, and post-graduate level regarding the creation, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how. TechnoeconomicsTM branded educational products and services also provide education services, e.g., presenting seminars, lectures, classes, professional education courses, and continuing education courses regarding the creation, valuation, and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.

Technoeconomics®,TM Publishing & Reporting

Wright IP’s TechnoeconomicsTM brand products and services include providing an interactive website featuring information about the valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.  Additionally, TechnoeconomicsTM electronic publications provide online magazines and online newsletters featuring news, information and commentary related to the economic, business, and technological aspects of the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how; Providing online magazines and online newsletters featuring information related to the legal aspects of the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.

TechnoeconomicsTM publications also provide online journals, e.g., blogs featuring information related to the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how. TechnoeconomicsTM branded monetization products also include downloadable electronic data files featuring information related to the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.

Technoeconomics® printed publications sells a printed book entitled The Technopoly Cascade Theory, Strategic Considerations For Monetizing Intellectual Property now in its third edition.  TechnoeconomicsTM printed publications also provide newsletters, magazines and books providing news, information and commentary related to the economic, business, legal, and technological aspects of the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how.  TechnoeconomicsTM printed publications, namely, newsletters, magazines and books providing news, information and commentary related to the creation, use, valuation and monetization of intellectual property such as trademarks, copyrights, patents, trade secrets and know-how

For More Information Regarding TECHNOECONOMICS®,TM Contact Wright IP® & International Law PLLC

Eric G. Wright

Attorney At Law DC, TX Professionally Licensed Engineer TX Master In Business Administration, Registered Patent Attorney.

Wright IP®

1101 New Hampshire Ave., NW Suite 612, Washington, DC  20037 ewright@ericwrightpatent.com www.ericwrightpatent.com

Eric G. Wright is the founder and Managing Partner of Wright IP & International Law. His IP practice focuses on litigation, trial, opinions, counseling and prosecution. It strategically supports the development of worldwide protection and trade of commercial products and core technologies in a broad variety of technological arts. Previously, Mr. Wright was the leader of the United States International Trade Commission (USITC) and International Trade practices of a leading US law firm. He also worked in IP at Morgan & Finnegan LLP and co-founded its renewed D.C. USITC litigation practice. Mr. Wright has always maintained a significant practice working to develop worldwide patent and trademark portfolios for commercial products in competitive markets. Prior to legal practice he worked as an engineer for almost a decade in engineering design and construction, manufacturing operations and consulting.

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